2013, Kahneman and Marketing - Leadership Digital

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2013

Kahneman

Marketing

Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

Harvard Business Review

JANUARY 12, 2015

. “If consumers cared about moral issues,” the argument goes, “then companies and brands that did the right thing would have a larger market share. ” I understand the attraction to markets and their efficiency; I am a marketing professor. billion in the US alone in 2013 according to Charity Navigator).

Ethics

Ethics Marketing Brand Morale

Why Those Guys Won the Economics Nobels

Harvard Business Review

APRIL 2, 2014

You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium. A mini-glossary: beta is the amount that an individual stock fluctuates relative to the overall stock market, and the equity premium is the difference in expected return between stocks and a “riskless” asset such as Treasury bonds.].

CAPM

CAPM Discount Price Finance

Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

Why Those Guys Won the Economics Nobels

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