Harvard Business Review

JUNE 28, 2013

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

JANUARY 25, 2016

But since the most senior leadership teams are male-dominated, a lot of what happens in companies ends up reflecting that, including how they look and sound. After all, Red Bull and P&G were strategically going after a market segment they had chosen to focus on. Does it talk to everyone or does it skew one way or the other?

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

JUNE 24, 2015

By taking an adaptive approach that focuses on monitoring the environment, strategic experimentation, and organizational flexibility, Tata Consultancy Services has grown from $155 million in revenue in 1996 to $1 billion in 2003 and more than $13 billion in 2013 to become the second-largest pure IT services company in the world.

Strategy 8

Strategy Competitive Advantage Environment Execution 8