2013 Leadership Market Segmentation Technology 
Harvard Business Review
JUNE 28, 2013
Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick.
Harvard Business Review
JUNE 24, 2015
Tata Consultancy Services, the India-based information technology (IT) services and solutions company, operates in an environment it can neither predict nor change. This approach works when the visionary firm can single-handedly build a new, attractive market reality. As of 2014, its stock was up 800 percent from recession lows.
Expert insights. Personalized for you.
8 
Let's personalize your content