2013, Leadership and Mass Marketing

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

2013

Leadership

Mass Marketing

Does Your Company Come Across as Too Male?

Harvard Business Review

JANUARY 25, 2016

He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. But since the most senior leadership teams are male-dominated, a lot of what happens in companies ends up reflecting that, including how they look and sound. He’d thought it was nice!

Company

Company Advertising Market Segmentation Mass Marketing

Don't Draw the Wrong Lessons from Better Place's Bust

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). What Went Wrong?

Mass Marketing

Mass Marketing Transportation Depreciation Short-term

Leadership Digital

Does Your Company Come Across as Too Male?

Don't Draw the Wrong Lessons from Better Place's Bust

Stay Connected