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HBR’s 10 Must Reads on Strategic Marketing

First Friday Book Synopsis

HBR’s 10 Must Reads on Strategic Marketing HBR Editors and various contributors Harvard Busxiness Review Press (2013) How the right strategy can help create or increase demand for whatever is offered This is one in a series of volumes that anthologizes what the editors of the Harvard Business Review consider to be the “must reads” […].

Levitt 93
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Recommended Resources – Freakonomics

Strategy Driven

Levitt and. Levitt and Stephen J. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Evaluation & Control Program Recommended Resources book review business book business management evaluation and control freakonomics Stephen Dubner Steven Levitt strategydriven' by Steven D. About the Book. All rights reserved.

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Coronavirus Crisis: Reasons for Hope During These Dark Times

The Practical Leader

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. Stock markets should bounce back more quickly than the six years it took the Dow Jones Average from 2007 to 2013 to recover. At that rate, the entire world would be infected in 90 days.

Crisis 91
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Why Do App Developers Still Live with Their Moms?

Harvard Business Review

Steven Levitt and Stephen Dubner note that most street-level drug dealers earn modest wages at best — they may neglect their schoolwork, and some take straight jobs in addition to make ends meet. Facebook had 2,400 employees in 2011; 3,500 in 2012; 4,900 in 2013; and 6,300 today. In this way, the industry parallels drug dealing.

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Can Chinese Smartphone Darling Xiaomi Compete in Western Markets?

Harvard Business Review

With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad. In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. They want a quarter-inch hole! ”.