In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision

HBR’s 10 Must Reads on Strategic Marketing

First Friday Book Synopsis

HBR’s 10 Must Reads on Strategic Marketing HBR Editors and various contributors Harvard Busxiness Review Press (2013) How the right strategy can help create or increase demand for whatever is offered This is one in a series of volumes that anthologizes what the editors of the Harvard Business Review consider to be the “must reads” […]. Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World Theodore Levitt

Recommended Resources – Freakonomics

Strategy Driven

Levitt and. Levitt and Stephen J. Evaluation & Control Program Recommended Resources book review business book business management evaluation and control freakonomics Stephen Dubner Steven Levitt strategydriven

Simon Pont: An interview by Bob Morris

First Friday Book Synopsis

Dick Remember to Breathe Saint Paul’s 1 Corinthians 13:12 Simon Pont: An interview by Bob Morris Steven Levitt Super-Toys Last All Summer Long Tao Te Ching the “300 pound digital goliath” The Better Mousetrap: Brand Invention in a Media Democracy the Great Man theory of decision making and organizational performance the ideology of comfort and the tyranny of custom The Princess Bride Tom Davenport Vizeum Voltaire William GoldmanSimon Pont is a writer, commentator and brand-builder.

Simon 82

The GOP Needs a New Product, Not a New Brand

Harvard Business Review

It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need.

Can Chinese Smartphone Darling Xiaomi Compete in Western Markets?

Harvard Business Review

With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad. In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. In the week before Apple’s release of its latest generation of iPhones, a lesser-known Chinese upstart, Xiaomi, had a launch party for its new Mi3 phones.

B2B 12

A New Framework for Customer Segmentation

Harvard Business Review

The approach echoes Ted Levitt''s famous comment about selling ¼ inch holes rather than ¼ inch electric drills, and advocates a mindset shift away from selling products to "doing jobs" that solve customers'' problems. Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore."

Why Do App Developers Still Live with Their Moms?

Harvard Business Review

Steven Levitt and Stephen Dubner note that most street-level drug dealers earn modest wages at best — they may neglect their schoolwork, and some take straight jobs in addition to make ends meet. Facebook had 2,400 employees in 2011; 3,500 in 2012; 4,900 in 2013; and 6,300 today.