First Friday Book Synopsis

MAY 16, 2013

HBR’s 10 Must Reads on Strategic Marketing HBR Editors and various contributors Harvard Busxiness Review Press (2013) How the right strategy can help create or increase demand for whatever is offered This is one in a series of volumes that anthologizes what the editors of the Harvard Business Review consider to be the “must reads” […].

Levitt 93

Levitt Marketing Christensen Review 93

The Practical Leader

MARCH 25, 2020

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. Stock markets should bounce back more quickly than the six years it took the Dow Jones Average from 2007 to 2013 to recover. At that rate, the entire world would be infected in 90 days.

Crisis 91

Crisis Levitt Peer Review Sharpe 91

Harvard Business Review

SEPTEMBER 24, 2013

With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad. The “jobs-to-be-done” theory articulates the gap between how producers view and market a product and how customers actually use it. Xiaomi’s Challenge.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8