Sell Your Product Before It Exists
Harvard Business Review
DECEMBER 25, 2013
If you haven’t seen the promos yet, Coin is a new device that aggregates all of your information from credit, debit, and even loyalty cards and can be swiped just like a regular credit card. When Eric Reis was popularizing the concept of an MVP, the guiding principle was to build and release a product with as few features as possible, and then use the market’s reaction to gauge how to refine the product. There’s crowdfunding and then there’s crowdfunding.