Remove 2013 Remove Management Remove Marketing Remove Maturity
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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

Research by Gallup, as reported in The State of the American Workplace in 2013, discovered that roughly 70% of workers were disengaged. Some may be engineers, marketers, finance directors, or salespersons. With input from their managers, peers, and teams, leaders know what they need to focus on when it comes to their development.

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Help! My main contact left, and I’m panicked!

Strategy Driven

’ The more mature and solid a value-based relationship has been built with the key contact AND the rest of the company, the more likely it will be that the new person will continue doing business with you. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. They represent the best possible NEW customer. All rights reserved.

CRM 59
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Mistakes That Hinder Sales

Strategy Driven

The market is filled with self-help books promising to propel one’s sales career to the top. If the product itself is mature, salespeople have to continue to reinvent themselves and their tactics. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. This stagnation can result in lost opportunities. About the Author.

Sports 50
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Marketers, Let Your Egos Go

Harvard Business Review

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist ?

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New MBAs Should Start Their Careers in Frontier Markets

Harvard Business Review

Most Western executives have limited exposure to a frontier market until they are relatively senior in their careers. By then their worldviews are largely formed, and at best they graft frontier market experiences onto that mature-market base. For example, I once helped survey US global money managers.

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A Framework for Strategists Assessing Emerging Markets

Harvard Business Review

Many companies start their search for global growth in an alphabet soup of emerging-market groupings such as the BRIC , CIVETS , MINT , Next 11 , and so on. There are several flaws in using such acronyms as the basis for entering overseas markets. Is that smart? Not really, suggests our analysis.