The Horizons Tracker

APRIL 28, 2022

When the term unicorn was first coined in 2013 by venture capitalist Aileen Lee, there were just 39 private firms with valuations and revenue of over $1 billion. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems. trillion at the time of writing.

Entrepreneur 116

Entrepreneur Venture Capitalist Mass Marketing Globalization 116

Harvard Business Review

JANUARY 3, 2013

However, although their members can rent the (more urbane and green) Zipcar fleet by the hour and pick up their vehicle at a local parking space using a smartphone app, this is still a dedicated fleet, still inventory that the company has to acquire, manage and monetize.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

JANUARY 25, 2016

Every manager, male or female, saw the difference very fast, without any preaching on my part. He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. Some were very strategically aimed at women, others carefully crafted for men. So far, so good.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). What Went Wrong?

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8