10 Reasons Why Every Manager Should take a Finance Course

Great Leadership By Dan

We just finished a “ Finance and Accounting for the Non-Financial Manager ” program this week for a large client. The audience was mostly engineers – program and project managers, the ones in charge of designing and making complex stuff. manager (and probably every employee) really needs to have a firm grasp on the numbers and how their company makes money. You’ll be able to hold your own in management and board meetings.

How Marketers Can Avoid Big Data Blind Spots

Harvard Business Review

That’s because marketing has a big opportunity to drive above-market growth and demonstrate its value to the C-suite and the boardroom. That kind of value can turn plenty of heads in the C-suite. Without ongoing investment in the brand, the value of this base erodes over time and creates a stiff head wind for future sales. These estimates can then help determine the Net Present Value (NPV) of the long term effect of marketing in terms of future sales.

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment. As a long-term asset of significant value, the brand should be part of those calculations.

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The Big Trends Changing Community Development

Harvard Business Review

I can’t imagine, recalling my days at Rio Tinto, the managers of a copper mine measuring and proudly reporting how much dirt was moved, how deep the hole was, and how many trucks they had procured – while staying mum about how much copper was produced. From the private sector, the trend is toward recognizing the business value of community progress. What began as charity-minded Corporate Social Responsibility (CSR) programs have evolved into pursuits of “shared value.”

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How to Quantify Sustainability’s Impact on Your Bottom Line

Harvard Business Review

We found that sustainable and deforestation-free practices created significant financial benefits for all players in the industry’s value chain. Specifically, our analysis found that the net benefits to ranchers ranged from $18 million to $34 million (12% to 23% of revenues) in net present value projected over 10 years. These values can be estimated credibly and cost-effectively, and we set about applying them to the Brazilian beef sector.