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How Can Innovation Be Better Disseminated?

The Horizons Tracker

in 2013, compared to 2.5% Something is not right, and the root of the problem is in how we are managing and investing in innovation, both inside individual organizations and also in the larger society,” he argues. “We technologies.”

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How Much Does Customer Social Media Angst Really Matter?

Harvard Business Review

Most brands are playing catch-up : in 2013 only 30% of brands had a dedicated customer service handle on Twitter, and only 10% of those brands with customer service handles reply to more than 70% of their mentions. Despite these hurdles, some companies do manage to change. Consider Makers Mark.

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Narrowing the Chasm Between PR Professionals and Wikipedia

Harvard Business Review

Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. As Emily Yellin describes in her book Your Call Is (Not That) Important to Us , “public relations” was the phrase initially used to describe customer service.

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