Reverse Innovation in Tech Startups: The Story of Capillary Technologies
Harvard Business Review
JUNE 20, 2013
At its core, reverse innovation describes solutions adopted first in poorer, emerging nations that subsequently—and disruptively—find a market in richer, developed nations. But can reverse innovation be relevant in the world of high-technology? The very definition of "high-technology" hints at something typically reserved for the developed world. In 2011, Capillary began looking beyond emerging markets for further growth.