For 2013, Focus on your Focus


We learned how to tune out distractions. It was a magical thing. The Apple Marketing Philosophy that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We will truly understand their needs better than any other company,” 
Focus: “In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.”
Walter Isaacson. Steve Jobs, 2011

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The counsel is pretty unanimous.  You cannot do more than one, maybe two, things at once.  You cannot get really good at ten things.  Or eight things.  Or five.  Maybe one or two…

So, in 2013, what will you focus on?  What will get the bulk of your attention, your day-dreaming in the shower, your “I can’t stop thinking about _______” time throughout your days and weeks?  What floats to the top of the agenda in your every meeting?  What do you talk about the most, in the hall, at the watercooler, over lunch?   It needs to be one or two things – no more.

Verne Harnish made this observation in his book Mastering the Rockefeller Habits:

Jack Welch, the retired CEO of GE, had only four #1 priorities the entire two decades he was GE’s leader.

You know, “priority”  (noun – from Merriam-Webster):

: a preferential rating; especially one that allocates rights to goods and services usually in limited supply <that project has top priority>
: something given or meriting attention before competing alternatives

or, one other definition:

: a thing that is regarded as more important than another.

More important than another…  So, what is your thing that is more important than your other thing?  What is your most important buisness concern?  What is your top priority?  Anything else, everything else, find a way to push way down your list.  Give primary attention to your top priority.

It’s time to focus.  Let’s all do that this year.

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Bonus definition – 

Focus, noun (also from Merriam -Webster):

: a point of concentration
: directed attention

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