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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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The Problem with Good Ideas | Thoughts for the Everyday Leader

Nathan Magnuson

February 11, 2013. All too often this leads to a loss of trust, miscommunication, and a decrease in morale, not to mention loss of market share or revenue. Bobb Biehl once said that a sign of maturity is putting process between opportunity and response. © 2013 Thoughts for the Everyday Leader — Standard by 8BIT.

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Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

Research by Gallup, as reported in The State of the American Workplace in 2013, discovered that roughly 70% of workers were disengaged. Some may be engineers, marketers, finance directors, or salespersons. 90% of leaders think an engagement strategy is important while only 25% of organizations have one (ACCOR).

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How to make sales calls on social media. Kind of.

Strategy Driven

All of which are mature. MY MARKETING MANTRA IS THE CORE OF MY SOCIAL EFFORT: I put myself in front of people that can say ‘yes’ to me and I deliver value first. MY MARKETING MANTRA IS THE CORE OF MY SOCIAL EFFORT: I put myself in front of people that can say ‘yes’ to me and I deliver value first.

Media 50
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Mistakes That Hinder Sales

Strategy Driven

The market is filled with self-help books promising to propel one’s sales career to the top. If the product itself is mature, salespeople have to continue to reinvent themselves and their tactics. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. This stagnation can result in lost opportunities. Consider leaving a comment!

Sports 50
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Marketers, Let Your Egos Go

Harvard Business Review

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist ?

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Help! My main contact left, and I’m panicked!

Strategy Driven

’ The more mature and solid a value-based relationship has been built with the key contact AND the rest of the company, the more likely it will be that the new person will continue doing business with you. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. They represent the best possible NEW customer. All rights reserved.

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