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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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The Problem with Good Ideas | Thoughts for the Everyday Leader

Nathan Magnuson

February 11, 2013. When each individual comes up with different good ideas, the operating environment quickly gets complicated. All too often this leads to a loss of trust, miscommunication, and a decrease in morale, not to mention loss of market share or revenue. Home About Coaching Contact Guest Posts Archives. Michael Hyatt.

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Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

Research by Gallup, as reported in The State of the American Workplace in 2013, discovered that roughly 70% of workers were disengaged. It is important to develop these apps, and the techniques associated with applying them, but what about the operating system that runs them? A 2001 study by the Hay Group indicated a 2.5x

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A Framework for Strategists Assessing Emerging Markets

Harvard Business Review

Many companies start their search for global growth in an alphabet soup of emerging-market groupings such as the BRIC , CIVETS , MINT , Next 11 , and so on. There are several flaws in using such acronyms as the basis for entering overseas markets. Finally, operating conditions differ significantly within the country groups.

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Ten Reasons Salespeople Lose Deals

Harvard Business Review

In almost every interview, salespeople also lamented the lack of leads being generated by their marketing department as well. Nearly every market today has matured to the point where there is very little difference between the features, functions, and specifications of the competitive products. Product Commoditization.

CRM 16
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Myths of the Gig Economy, Corrected

Harvard Business Review

Back in 2013, a much-touted survey suggested that by 2020 — just over a year from now — a whopping 40% of the workforce would be so-called contingent workers, a number that would include contractors, temps and the self-employed. The size of the gig economy and how fast it’s growing also seem to be over-imagined at times.

Quinn 10
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Make Your Organization Anti-Fragile

Harvard Business Review

With maturity, however, it can become rigid and fragile. and in its home market in the U.K. having sacrificed customer intimacy for increased operational excellence gains through widespread cost cutting, are well documented. Organizations worry about fine-tuning their operations to handle the typical situations.