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Ambiverts win - Daniel Pink at World Innovation Forum.

CEO Blog

But 2013 we still have 1 in 9. Interestingly, I am near the middle of the scale when I do the Meyers Briggs test - just like most people are). Pink did give a marketing example. Clearly specific and personal asks work in marketing. "Management consultants get paid by the syllable. In 2000, 1 in 9 people worked in sales.

Letter 124
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Apple: Luxury Brand or Mass Marketer?

Harvard Business Review

Tech blogger John Gruber and The Atlantic’s Robinson Meyer both expressed concern recently about Apple abandoning middle class roots. Meyer writes: So far, Apple has been a company focused on the mainstream, on the mass consumer, in an era where the most reliable profits could be found in the luxury market.

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Morning Advantage: Stick to Your Resolutions by Disrupting Your Environment

Harvard Business Review

Ten Stats That Will Change the Way You Look At Video in 2013 (Ad Age). In this handy list, Visible Measures marketing director Matt Fiorentino breaks down what companies need to know about the current online video climate. It's true: in 2012, online videos were watched at a rate of 150 clips per second. — Andy O'Connell.