Book Review: The Power Of Starting Something Stupid

Tim Milburn

It’s the new marketing machine of publishing. I was given a copy of Richie Norton’s book, The Power of Starting Something Stupid. I was intrigued by the title and the fact that Norton had written this book with his wife. Norton’s motivation for both the book and the principles he espouses within the book are born out of one of the greatest of tragedies – the loss of his newborn son.

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After Mobility Comes Digital Context

Strategy Driven

David Norton, PhD is author of Digital Context 2.0: David founded the Digital Collaborative in 2013 to help companies collaborate in conducting research about consumers and the impact of digital in their lives. Marketing & Sales david norton digital context marketing and sales stone mantel strategydrivenSo, you’re thinking about turning the idea you have had in the back of your head into a full-blown start-up? Maybe build an app or two?

New Research: Rituals Make Us Value Things More

Harvard Business Review

Kathleen Vohs and Yajin Wang of the Carlson School of Management at University of Minnesota, along with Francesa Gino and Michael Norton of Harvard Business School, conducted a series of studies looking at how ritual changed the experience of consuming a variety of foods. So when you’re thinking about how to market a product, consider how you might add a bit of ritual to the experience. Compensation Marketing

The Bonus Employees Really Want, Even If They Don’t Know It Yet

Harvard Business Review

They might even convince you that spending this extra cash on the newest tablet on the market, or Daft Punk’s next album, will motivate them to work “harder, better, faster, stronger.”. Norton, and Elizabeth W. Ask your employees this: “How would you like to be rewarded for your efforts and performance, in addition to your fixed salary?” They will likely respond by asking for a cash reward in the form of a raise or bonus, which they can then spend on themselves.

Three Things that Actually Motivate Employees

Harvard Business Review

Getting them to market demands more than corporate systems can handle, so they must beg for IT upgrades, recruit and budget themselves, and even take on sales responsibilities to explain innovations to customers — which adds to the workload. As my HBS colleague Michael Norton shows in his book Happy Money , giving to others boosts happiness.

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So Long, Giant Check Ceremony: The New World of Charitable Giving

Harvard Business Review

Say goodbye to the glory of the “giant check” ceremony, the requisite Toys for Tots drop box, and the depressing ASPCA commercials: The ways corporations, marketers, and individual donors are approaching charitable giving is starting to change dramatically — for the better and worse. Marketers are responding to countless surveys purporting to show that Millennials really, really care about saving the world, much more so than previous generations.