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6 Reasons Marketing Is Moving In-House

Harvard Business Review

A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This continues a trend The Association of National Advertisers first reported in 2013.

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Why America Is Losing Its Entrepreneurial Edge

Harvard Business Review

financial services sector went from 13,000 of independent banks to half that number, while the top ten banks grew from 20% market share to 60%. As of 2013, the top ten banks had 70% of the market. In pharmaceuticals, the largest company, Pfizer, is the result of decades of mergers. In the guitar business , too.

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The First Step to Fixing U.S. Manufacturing

Harvard Business Review

A few outlier industries (notably pharmaceuticals, medical devices, and computers) prop up the sector’s aggregate performance; most others have experienced flat growth or outright declines in real GDP over the past two decades. But now the situation has reached such a tipping point that larger U.S. manufacturers are taking notice.

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Four Mistakes to Avoid When Predicting Competitors’ Moves

Harvard Business Review

But for 2013 he was only about 15 percent on target. But his 2013 forecasts were certainly within the realm of the possible; they just failed to materialize this year. But what happens when you want to look beyond today and examine your rivals or your market a few years from now? Obsessing over market leaders.

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What to Know About Doing Business in Iran

Harvard Business Review

But peruse some of the recent headlines about Iran , and you might wonder whether the market’s potential was overstated. However, despite a weakened economy, political tensions, market uncertainty, and the lingering effects of sanctions, Iran remains an important opportunity for multinationals in emerging markets.

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The 3 Things CEOs Worry About the Most

Harvard Business Review

Please note that titles used here reflect the positions the individuals held in 2013, when we conducted the interviews for a separate article ). Their concerns fell into three broad categories: talent, operating in a global marketplace, and regulation and legislation. Operating in a Global Marketplace.

CEO 8
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What Is Organizational Culture? And Why Should We Care?

Harvard Business Review

Beginning May 1, 2013, I facilitated a discussion around this question on LinkedIn. Organizational culture is shaped by and overlaps with other cultures — especially the broader culture of the societies in which it operates. finance vs. marketing) and units (e.g. The cultures of organizations are never monolithic.