Women on Business
DECEMBER 8, 2012
Marketing – all companies do it. Whether a television campaign, internet ads, radio spots or magazine spreads: companies market themselves in order to stay relevant and attract clients. As self employed women it is easy to forget how important it is to market yourself. Press Releases.
Strategy Driven
APRIL 17, 2013
You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.
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Strategy Driven
NOVEMBER 15, 2013
Recognizing this fundamental difference, Universal changed its marketing from promoting what it wanted consumers to experience to a testimonial to what the experience was already providing. No longer focusing on their marketing platform – “ride the movies”– they built a new strategy – “Experience an extraordinary escape at Universal.” .’
Harvard Business Review
JANUARY 26, 2018
We were working hard on getting product-market fit right, so anything we could do to get more customers and to find the right feature mix was a critical learning opportunity. If someone had a marketing grader idea, chances are I would say “yes” to it. It empowered my team to move fast and get things done.
Women on Business
JANUARY 11, 2011
Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013. The Social Security tax holiday is designed to leave more money in our paychecks.
Harvard Business Review
OCTOBER 14, 2014
This epidemic is what I like to call the robot invasion , which came about when public relations specialists stopped caring about the writer behind the email, and in turn started writing templated pitches to spam publishers for press.
Great Leadership By Dan
FEBRUARY 7, 2014
I don''t often publish press releases, but this one from executive search firm IIC caught my attention and I thought it was worth sharing. It supports what I''ve been saying for years: It’s the Soft Stuff That’s Really the Hard Stuff and Why Do Businesses and Leaders Fail? 5, 2014 (GLOBE NEWSWIRE) -- Executive leaders, take note.
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