The Horizons Tracker

MARCH 14, 2023

in 2013, compared to 2.5% ” Effective communication Research from the EU’s OpenUP project highlights the crucial role effective communication of science and innovation plays in helping spread it more widely across society. technologies.”

Innovation 119

Innovation Technology Audience Early Adopters 119

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. It’s crucial to be prepared for these moments and not only own them, but be legally enabled to transform them into good press and strong marketing opportunities.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

OCTOBER 14, 2014

Today, editorial voices are outnumbered by public relations professionals by almost 5:1 – something most publishers lament. The problem with this plague of pitches is that publishers have had enough, and they’re beginning to implement strict spam filters to keep public relations pitches out of their inboxes.

Public Relations 17

Public Relations Press Release Content Survey 17

Harvard Business Review

JUNE 10, 2014

Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. As Emily Yellin describes in her book Your Call Is (Not That) Important to Us , “public relations” was the phrase initially used to describe customer service.

PR 8

PR Public Relations Conflict of Interest Ethics 8