2013 Marketing Project Ries 
Harvard Business Review
APRIL 23, 2014
It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. In January 2013, Chip Blankenship, CEO of GE Appliances issued a challenge to the newly formed team: “You’re going to change every part the customer sees. In January 2013 the team came out with a “minimum viable product.”
Harvard Business Review
AUGUST 28, 2013
This was the advice I got from a marketing guru when I asked for his help with titling my second book. This is what that marketing guru was trying to tell me. But the opposite can be true, too: for instance, Sarah Milstein and Eric Ries designed the 2013 Lean Startup Conference with the intention of inclusion.
Expert insights. Personalized for you.
10 
Let's personalize your content