Harvard Business Review

APRIL 19, 2016

Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. Here is a simple process from my book Social Media Strategy, Marketing, and Advertising in the Consumer Revolution.

Media 8

Media Marketing Software Human Resources 8

Harvard Business Review

JULY 30, 2015

A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This continues a trend The Association of National Advertisers first reported in 2013.

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

MAY 15, 2017

Spurred by an aging population, increases in chronic disease, and technological breakthroughs, the electronic medical device market is poised to reach an estimated $398 billion in 2017. For example, in 2013, the average age of an MRI scanner in the U.S. Such devices are becoming more and more common in health care.

System 8

System CIO Health Care Guidelines 8

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. It’s crucial to be prepared for these moments and not only own them, but be legally enabled to transform them into good press and strong marketing opportunities.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

OCTOBER 13, 2014

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. While it is easy to categorize business as in line with the free market and progressives as anti-market, the reality is far more nuanced.

Business Model 9

Business Model Hotels Venture Capitalist Transportation 9

Harvard Business Review

OCTOBER 14, 2014

Today, editorial voices are outnumbered by public relations professionals by almost 5:1 – something most publishers lament. The problem with this plague of pitches is that publishers have had enough, and they’re beginning to implement strict spam filters to keep public relations pitches out of their inboxes.

Public Relations 17

Public Relations Press Release Content Survey 17

Harvard Business Review

JANUARY 25, 2016

He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. Whether it’s in recruiting materials or executive speeches, in advertising or marketing messaging, companies tend to talk in stereotypes, even if they have female-dominated marketing teams.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Women on Business

JANUARY 11, 2011

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013. The Social Security tax holiday is designed to leave more money in our paychecks.

Press Release 178

Press Release Discount Insurance PR 178

Harvard Business Review

JUNE 10, 2014

Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. As Emily Yellin describes in her book Your Call Is (Not That) Important to Us , “public relations” was the phrase initially used to describe customer service.

PR 8

PR Public Relations Conflict of Interest Ethics 8