The Horizons Tracker

APRIL 28, 2022

It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems.

Entrepreneur 119

Entrepreneur Venture Capitalist Mass Marketing Globalization 119

HR Digest

AUGUST 24, 2023

The country’s aging population, coupled with a decline in the working-age population, has created a massive imbalance in the job market. With fewer workers available, businesses are struggling to meet the demands of a growing market. The labor shortage in Japan has far-reaching consequences for the country’s economy.

Crisis 52

Crisis Chemicals Policies Trends 52

Women on Business

JANUARY 9, 2013

Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT. Put a little skin into your storytelling: Resist the back-patting and open up to your audience by revealing mistakes and struggles, doubts, growth and hard-fought lessons.

Brand 244

Brand Advertorial Storytelling Media 244

Strategy Driven

MARCH 16, 2016

They then resist any change, even positive change that requires them to do something new or different. Instead of learning, growing, and expanding their envelope of possibilities, they dig in their heels, justify and rationalize their resistance to change, and often sabotage the change efforts of others. Feeling Unable to Change.

Resistance 50

Resistance Business Model Learning-by-Doing Quality 50

Strategy Driven

OCTOBER 9, 2013

But after meeting internal resistance, we integrated elements of going tribal to create a new company, Division-D. In the case of Division-D, we took a closer look at 3 Interactive’s market and saw the need to change the core of our company from a local media representation company to a high impact ad media buying firm.

Business Model 73

Business Model Advertising How To Entrepreneur 73

Strategy Driven

NOVEMBER 11, 2013

PATH OF LEAST RESISTANCE: Lowest price is the EASIEST excuse for a salesperson to make. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Marketing & Sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven' Do not let the REAL reasons you lost the sale get tangled up in blame.

Price 69

Price Open-book Self-aware Loyalty 69

Harvard Business Review

OCTOBER 2, 2014

Meyer writes: So far, Apple has been a company focused on the mainstream, on the mass consumer, in an era where the most reliable profits could be found in the luxury market. To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. Apple Customers Marketing'

Mass Marketing 11

Mass Marketing Marketing Brand Meyer 11

Harvard Business Review

MAY 15, 2014

Let’s say you’re working in a new market, far away from headquarters, and you need to get approval for an initiative that is somewhat outside the company’s current strategy. As we spoke to them, Mansfield and his team shared five insights on how to work with senior management to get strategy-stretching innovations to market: 1.

Innovation 8

Innovation Marketing Disruptive Innovation Project 8

Harvard Business Review

JANUARY 12, 2015

. “If consumers cared about moral issues,” the argument goes, “then companies and brands that did the right thing would have a larger market share. ” I understand the attraction to markets and their efficiency; I am a marketing professor. billion in the US alone in 2013 according to Charity Navigator).

Ethics 8

Ethics Marketing Brand Morale 8

Harvard Business Review

OCTOBER 31, 2014

billion in its 2013 IPO) that investors have plowed into it. It would have taken a great degree of self-abnegation on the part of the founders, and a remarkable ability to resist Silicon Valley peer pressure. The company has piles of money — $3.6 And the company’s latest (Oct. But there are alternatives.

Marketing 9

Marketing IPO Venture Capitalist Fashion 9

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. DAVID: Yeah. I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

AUGUST 28, 2018

The trick is, growth strategies have to fit the company’s current context, especially its brand promise and its target market. There it had become the market leader for e-commerce payment processing, but by 2015 it had some formidable rivals. market for e-commerce processing was saturated, went with the latter.

Productivity 8

Productivity Products Decentralization Resistance 8

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

AUGUST 23, 2012

The best policies are often a collaborative effort: Employees offer use-case input from the front lines; marketing defines the scope of messaging; IT outlines social technologies and devices; and the legal or compliance department ensures guidelines meet the necessary regulatory criteria. Once a policy is in place, training is critical.

Compliance 15

Compliance Media Compliance Officer Policies 15

Harvard Business Review

NOVEMBER 18, 2013

The newspaper industry is a good example of just how difficult it can be to thrive when business goes digital, especially if that business is chronically resistant to change. One question is: How do you make a living in that kind of environment?” ( The Washington Post ; September 3, 2013). are struggling to deal with.

Price 9

Price Content Reputation Advertising 9

Harvard Business Review

JANUARY 29, 2015

And the market for software talent was hot hot hot. ” To hit the aggressive growth targets (750 by the end of 2013 and 1000 by November 2014) Waldo had to rewrite some GE rules. We created an expanded vision of customer partnerships with big, market-driven outcomes that the company could rally behind.

Software 8

Software Six Sigma Insourcing P&L 8

Harvard Business Review

JUNE 20, 2018

Since March, schools in West Virginia , Oklahoma , Kentucky , Arizona , Colorado and North Carolina have either been shut down or turned into sites of resistance. ” This definition is echoed by a 2013 national survey of 20,000 conducted by the Bill and Melinda Gates Foundation. Teachers have had enough.

Education 8

Education Survey Stress Definition 8

Harvard Business Review

AUGUST 4, 2017

The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. You must resist the temptation to “gravitate toward the familiar,” Watkins says. What the Experts Say.

Company 12

Company PR Learning-by-Doing Maturity 12

Harvard Business Review

MAY 21, 2014

All that is true, or least should be so, but companies are also forever having to reinvent themselves — IBM, Nucor, and Wipro bear only the faintest resemblance to their founding forms — and boards ought to be at the forefront of those transformations, not rearguard or resistant. To that end, Diebold recruited a new CEO in 2013, Andy W.

Innovation 8

Innovation Committee Charan Technology 8

Harvard Business Review

MAY 8, 2012

Starting July 1st — the beginning of the company's fiscal year 2013 — the software giant will charge all of its 100-plus global offices and datacenters a fee for every ton of carbon they produce (mostly from plugging into the electric grid, so-called "indirect" emissions).

Price 13

Price P&L White Paper Energy 13

Harvard Business Review

AUGUST 28, 2017

Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. Resist the temptation to put technology teams solely in charge of AI initiatives. Furthermore, early AI adopters are 3.5

Survey 11

Survey Execution First-mover Advantage Technology 11

Harvard Business Review

OCTOBER 13, 2014

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. While it is easy to categorize business as in line with the free market and progressives as anti-market, the reality is far more nuanced.

Business Model 9

Business Model Hotels Venture Capitalist Transportation 9

Harvard Business Review

DECEMBER 14, 2016

In the meantime, retail and wholesale markets have stalled around the country. The disruptive action did not originate in a small segment of the market; it was launched nationwide. In other words, very little of the estimated $2 trillion black money estimated to be stashed overseas has been captured.

Banking 8

Banking Cost Policies Supply Chain 8

Harvard Business Review

MARCH 26, 2013

The commission ratios vary from development to marketing to finance, administration, sales and customer support, and in the various areas are based on the metrics the individuals are most able to directly control. For a junior programmer who might make a market-rate salary of $60,000, we'd offer perhaps $48,000 plus commission.

Motivation 8

Motivation Planning Company Metrics 8

Harvard Business Review

APRIL 16, 2015

Research I conducted in 2012, 2013, and 2014 with the global advertising agency J. The amateur cook with a killer recipe could approach a local bakery with his novel product to see if they’d be willing to sell it, getting market feedback before spending time crafting a business plan for a new venture.

Career 8

Career Long-term Planning Learning-by-Doing 8

Harvard Business Review

JUNE 16, 2016

This truth could be very different from what the company thought it was or was marketing it as. HP outfitted its printers in 2013 with wireless sensors that monitor ink levels and automatically trigger reorders before customers run out. So HP dangled cost savings of up to 50% and reduced headaches for customers (i.e.,

Productivity 8

Productivity Products Wireless Technology 8

Strategy Driven

OCTOBER 11, 2013

Along the way, many defective tires hit the market, subsequently causing SUV rollovers, damage and, in some cases, deaths. Crises can have many liabilities upon companies, including loss of profits and market share. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. What Causes Crises. Doing Things as We Always Have.

Crisis 59

Crisis Crisis Management Retail Budgeting 59

Harvard Business Review

OCTOBER 7, 2015

market has witnessed a substantial rise of activist investors. According to Schulte, Roth & Zabel’s Activist Investing 2015 Annual Review, a total of 344 companies worldwide were subjected to activist demands in 2014, up 18% from the 291 recorded in 2013. Over the last three years the U.S. Example: Jolly Inc.

How To 8

How To Due Diligence Strategy Proposal 8

Harvard Business Review

MAY 1, 2017

Even the words we say on Twitter , the things we like on Facebook , the websites we tend to visit, and the sound of our voices can be turned into a fairly detailed psychological profile, and the potential for trading this data is by no means confined to the world of marketing.

Media 9

Media Self-aware Emotional Intelligence Analysis 9

Harvard Business Review

APRIL 20, 2015

Here is a brief synopsis of what we missed: Under Chinese stewardship, a new and potentially disruptive player in the development banking landscape, the Asian Infrastructure Investment Bank (AIIB), which was initially proposed in 2013 by President Xi Jingping, gathered steam. resistance to the AIIB is founded on rational principles.

Banking 8

Banking Development Policies Globalization 8

Skip Prichard

JULY 15, 2019

In the real world, of course, change is not easy, and resistance is not only common, but to be expected. Bringing a new prescription drug to market, for example, now costs nearly $2.6 Even a simpler product like the SpinBrush, which entered the market priced at $5 each, required an upfront investment of $1.5

How To 76

How To Middle Management Innovation Technology 76

Harvard Business Review

MAY 22, 2013

By contrast, Miele, which makes and markets everything from kitchen equipment to household wares, runs 10 "Centers" in the United States. Homeplus is now the market share leader in South Korea. The firm claims that 2,000 are already planned to open in 2013. The lesson for marketers is fundamental. Marketing Retail'

Retail 8

Retail Reis Merchandising Download 8

Harvard Business Review

APRIL 8, 2014

In January 2013 they created “ IBM iFundIT ,” a program in which volunteers decide where to spend seed money using an intranet site for proposing ideas, commenting, volunteering, and funding. Given the success of the program in 2013, IBM’s CIO decided to invest $7 million to expand iFundIT in 2014. It will surely meet resistance.

Software 8

Software CIO Early Adopters Project 8

Harvard Business Review

JUNE 10, 2014

Consider: Employees, entrepreneurs, and agency partners have flooded the site, pasting in marketing copy for every company product, adding the official bio for each and every senior executive, and including voluminous details of every CSR initiative to their organization’s corporate page.

PR 8

PR Public Relations Conflict of Interest Ethics 8

Harvard Business Review

APRIL 10, 2018

Alarm waned toward the end of the 19th century, as experts came to believe that “modern industry” and “rapid communications” were making people more open to change and hence more resistant to the disease.

Class 9

Class Bottom-up Arkes Technology 9

Harvard Business Review

MAY 14, 2014

As a 2013 HBR article explained, “Conglomerates may be regarded as dinosaurs in the developed world, but in emerging markets, diversified business groups continue to thrive.”. Conglomerates resist this approach, combining more diverse businesses and allowing them separate decision-making structures. The article, by J.

IPO 11

IPO Welch Strategy Long-term 11

Harvard Business Review

APRIL 19, 2017

In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends. Yet this time really may be different, not in the long-run effect of technological advances on rates of employment, but in the political response to short-run labor market disruption.

Politics 10

Politics Supply Chain Offshoring Globalization 10