Great Leadership By Dan

MARCH 27, 2014

Biography: Joe McCormack is an experienced marketing executive, successful entrepreneur and author. He founded and serves as managing director of The Sheffield Company, an award-winning boutique agency recognized for its focus on narrative messaging and visual storytelling. communication Joe McCormack leadership communication'

Tips 276

Tips Storytelling Seminar Career 276

Women on Business

JANUARY 9, 2013

Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT. Put a little skin into your storytelling: Resist the back-patting and open up to your audience by revealing mistakes and struggles, doubts, growth and hard-fought lessons.

Brand 244

Brand Advertorial Storytelling Media 244

Eric Jacobson

APRIL 20, 2013

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. If you don''t market your business, you won''t have one. Here are five must-read books for leaders well worth adding to your list: Lead With A Story -- A Guide To Crafting Business Narratives That Captivate, Convince, and Inspire.

Books 56

Books Storytelling Delegation Tactics 56

Eric Jacobson

NOVEMBER 11, 2021

Around 2013 we began to notice an exciting renaissance in the SF tech scene as startups and entrepreneurship took off. The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. Storytelling is key. Storytelling helps you build a tribe.

Entrepreneur 65

Entrepreneur Succession Self-aware Storytelling 65

Eric Jacobson

MARCH 25, 2021

Around 2013 we began to notice an exciting renaissance in the SF tech scene as startups and entrepreneurship took off. The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. Storytelling is key. Storytelling helps you build a tribe.

Entrepreneur 65

Entrepreneur Self-aware Storytelling Early Adopters 65

Eric Jacobson

NOVEMBER 30, 2020

Around 2013 we began to notice an exciting renaissance in the SF tech scene as startups and entrepreneurship took off. The Outsider is a classic Silicon Valley archetype who brings a “beginner’s mind” to a new market or industry. Storytelling is key. Storytelling helps you build a tribe.

Entrepreneur 65

Entrepreneur Self-aware Storytelling Early Adopters 65

Harvard Business Review

APRIL 25, 2013

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist ?

Marketing 12

Marketing Advertising Chief Information Officer Technology 12