Remove 2013 Remove Marketing Remove Technology Remove Wilde

How General Mills Uses Food Technology to Make an Impact in Africa

Harvard Business Review

By helping local food processors produce safer and more nutritious foods, could we help create sustainable market access and better livelihoods for millions of African farmers and their families? Because PFS is helping COMACO grow, creating markets for her crops, Veronica's income is rising.

Wilde 16

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Marketing agencies sell professional services.

Should Your CIO Be Chief Digital Officer?

Harvard Business Review

By helping business leaders to improve their businesses, the CIO becomes an obvious candidate to fill any open role that involves technology, process, or strong governance. Other companies have multiple employee collaboration platforms with different rules and technologies.

CIO 16

The Faustian Bargain of Online Services

Harvard Business Review

Yet the complexity of cloud-based technology also helped me catch the perpetrator. Don''t bad-mouth anyone on an online forum, and if you have some photos of your wild youth hidden at the bottom of a drawer, just keep them there. Online marketing Social media Technology Three years after I wrote an article on the Athens 2004 wiretapping case, which involved Greek government officials, I found somebody snooping on my own email as I served the next Greek administration.

You Can't Just Hack Your Way to Social Change

Harvard Business Review

There's a lot to be said for hackathons: They give the technology community great social opportunities and reward them with money and fame for their solutions, and companies get free access to a community of diligent experts they otherwise wouldn't know how to reach. Wild, right?

How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

Whether you have invented an amazing new technology or product, you could still fail. Why is it that Thomas Edison succeeded wildly while Nikola Tesla died penniless? and Musk’s approach works well when there is a lot of technological uncertainty (can we build it?). “I

The Dell Deal Explained: What a Successful Turnaround Looks Like

Harvard Business Review

And last year, he decided that the answer was to take the company private, to escape the hectoring of the public market. This simple strategy proved wildly successful. You''re CEO of a once great company, now beleaguered on all sides by competitors and a rapidly changing industry.

We Need a Better Definition of "Native Advertising"

Harvard Business Review

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". The Wild West that was the web back in the nineties would be equally wild for advertising.

Apple's Trojan Horse

Harvard Business Review

As I''ve written in my previous two blog posts, our first inclination is usually to play down the potential impact of a new technology. But this is not a " wild card " — something too large to ignore but so improbable that it is not worth thinking about.

Five Years After Lehman’s Collapse, Bankers Still Haven’t Confronted Their Biases

Harvard Business Review

Then they rushed back to their headquarters in Times Square and made some of the worst snap decisions in the history of financial markets. Regulators who focus on new capital requirements or proprietary trading limits for banks are missing the one problem that those rules do not address: modern financial markets tempt human beings into cognitive error. In 2005, four dozen senior executives at Lehman Brothers took a decision-making course.

The Dinosaurs of Cannes

Harvard Business Review

It''s a sight to behold, with 11,000 agency folk, clients and technology companies from every corner of the earth coming together in one place. But, while the industry is partying, all on the client''s dime, the world around us is radically changing as digital technology evolves the way we all communicate.

Case Study: A Short-Seller Crashes the Party

Harvard Business Review

So although the company makes almost no money on the machines, it earns a profit of about 15 cents on each pod, not to mention additional licensing fees from food brands, such as Kellogg’s and Nature’s Promise, that are keen to be associated with a wildly popular product. Competitive products came on the market, but none were as popular as the Express. Terranola’s market cap skyrocketed to $8.1 ExSolv claimed to have a technology for extracting oil from sand.

Case Study: In Search of a Second Act

Harvard Business Review

It looked like a stuffed animal — a cartoonish plush bird with a beetling brow and goofy eyes — but it contained a microphone, tiny speaker, headphone jack, computer chip, and enough speech-recognition and voice-generation technology to engage in sassy banter in Mandarin. For a while it had been wildly popular, especially with students and young professionals trying to learn a little conversational Mandarin before their first trips to Shanghai or Guangzhou.

What the CEO of the “New” Google Needs to Do Next

Harvard Business Review

And third, his belief that technology is an equalizing force. Here four things I think he should focus on as he takes the helm: Signal his commitment to serving at technology’s cutting edge. Find new growth markets – fast. HBR STAFF.

The Right and Wrong Ways to Regulate Self-Driving Cars

Harvard Business Review

Startups and major tech companies, notably Alphabet’s Google X division , are investing heavily in smart car technology, as are network ride-sharing companies such as Uber and Lyft. This means self-driving cars have shifted from a period of wild experimentation directly to market adoption — what Paul Nunes and I describe in our 2013 HBR article as “big bang” disruption. Harnessing the power of machine learning and other technologies.

What Initial Coin Offerings Are, and Why VC Firms Care

Harvard Business Review

Also known as “token sales,” this new fundraising phenomenon is being fueled by a convergence of blockchain technology, new wealth, clever entrepreneurs, and crypto-investors who are backing blockchain-fueled ideas. Then, via price dynamics determined by market supply and demand, the value is settled on by the network of participants, rather than by a central authority or government. How technology is transforming transactions.

Google’s Strategy vs. Glass’s Potential

Harvard Business Review

But in the meantime, Google’s choices in marketing and distributing its new product get to the heart of the tension between new opportunities and existing strategy. Others suggest that a subset of innovation projects be aimed at entirely new markets , regardless of adjacency.

What the Death of Topsy Tells Us About Today’s Social Web

Harvard Business Review

But for a while, one online service seemed to hold conversation and campaigning in balance: Topsy, acquired by Apple in 2013 and shuttered abruptly by the Cupertino behemoth last week. For several years now, conversation on social media has been locked in mortal battle with campaigning.