2013, Mass Marketing and Operations

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2013

Mass Marketing

Operations

It’s Time To Stop VCs Driving Entrepreneurship

The Horizons Tracker

APRIL 28, 2022

When the term unicorn was first coined in 2013 by venture capitalist Aileen Lee, there were just 39 private firms with valuations and revenue of over $1 billion. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems. trillion at the time of writing.

Entrepreneur

Entrepreneur Venture Capitalist Mass Marketing Globalization

Don't Draw the Wrong Lessons from Better Place's Bust

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). What Went Wrong?

Mass Marketing

Mass Marketing Transportation Depreciation Short-term

Leadership Digital

It’s Time To Stop VCs Driving Entrepreneurship

Don't Draw the Wrong Lessons from Better Place's Bust

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