Apple: Luxury Brand or Mass Marketer?
Harvard Business Review
OCTOBER 2, 2014
To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. Apple’s current product line (we used 2013 income, the most recent available), is even more affordable: The iPhone 6 will eat up less than 5% of monthly median household income, while the 6+ will take up less than 7%.
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