The Horizons Tracker

APRIL 28, 2022

When the term unicorn was first coined in 2013 by venture capitalist Aileen Lee, there were just 39 private firms with valuations and revenue of over $1 billion. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems. trillion at the time of writing.

Entrepreneur 119

Entrepreneur Venture Capitalist Mass Marketing Globalization 119

Harvard Business Review

OCTOBER 2, 2014

To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. Apple’s current product line (we used 2013 income, the most recent available), is even more affordable: The iPhone 6 will eat up less than 5% of monthly median household income, while the 6+ will take up less than 7%.

Mass Marketing 11

Mass Marketing Marketing Brand Meyer 11

Harvard Business Review

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center are at TED 2013. In the spirit of TED 2013, here are 10 amazing TED Talks that have helped me think differently about what business can be, how to be a better leader, and how to become a better global citizen. It's happening right now.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). What Went Wrong?

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8