What Are Your Needs?


Today, we’ll review three attempts to classify human needs: Maslow’s Hierarchy of Needs, Alderfer’s ERG Theory, and McClelland’s Need Theory. McClelland’s Need Theory. What are your needs? I recently visited Penn State’s Wiki on Need Theories , which I found illuminating.

GC24: Killer Gamification: Engaging for Impact

Engaging Leader

The term “gamification” gained popularity in 2010; by the end of 2012, it had reached mega-trend status. For decades, video games had demonstrated phenomenal power in engaging the focus of people of all ages.

GC25: Four Game Drives – and One Drive to Rule Them All

Engaging Leader

Marczewski, Andrzej (2013), “Marczewski''s Gamification User Types 2.0” Assuming you have defined the right business objectives, the most important key for successful gamification is to target the right motivators: the drives that make people want to engage and that stimulate the right thoughts and actions to accomplish your objectives. In this episode, Jesse discusses: The Four “E.A.S.I.” ” Game Drives Game Actions that appeal to […].