How We Learned (Almost) Everything That’s Wrong with U.S. Census Data
Harvard Business Review
MARCH 11, 2016
These days, for studying anything related to online, 2013 is ancient history. Scratching our heads, we saw the Census tables showed that general merchandise stores — which is where they code Wal-Mart — had only $88 million in online sales in 2013. Worse, though, was when we looked at the published statistics.
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