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What to Do When You’re Returning to a Company You Used to Work For

Harvard Business Review

Do: Project maturity by acting more formal and reserved in your first few weeks on the job to showcase how you’ve grown. After working at the Bateman Group, the San Francisco–based PR agency for three years, Amy Ziari left the company because she got the “startup bug” and wanted professional experiences beyond PR.

Company 14
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We Took a Vote. You're Fired.

Harvard Business Review

It''s an attractive value proposition: It''s projected to be a big part of the 13.4% growth in digital ads between 2013 and 2014. Christopher Mims smartly argues that the real battle lies in video advertising – and that Instagram, now owned by Facebook, is "going to get us all watching television ads again."

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How Much Does Customer Social Media Angst Really Matter?

Harvard Business Review

Most brands are playing catch-up : in 2013 only 30% of brands had a dedicated customer service handle on Twitter, and only 10% of those brands with customer service handles reply to more than 70% of their mentions. As a consultant in PR and social media, I thought I knew. But what’s the real impact of such programs?

Media 8
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Is That Chart Saying What You Think It’s Saying?

Harvard Business Review

If I don’t read the numbers — or if I’m looking at it projected on a screen in a hearing room, or on C-SPAN, where the numbers will be hard to make out — then all the better. I went a little further: The services here are for women, and the population of women changed between 2006 and 2013. We see a shape.

PR 8
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We’re All Terrible at Understanding Each Other

Harvard Business Review

But a 2013 Bloomberg TV interview with him and his wife Shannon, Lululemon’s original athletic wear designer, was not one of his finest moments. The founder and former CEO and Chairman of Lululemon Atheltica is, in point of fact, a highly successful entrepreneur, philanthropist, innovator, and self-made billionaire.

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Narrowing the Chasm Between PR Professionals and Wikipedia

Harvard Business Review

But, over time, most PR work focused on pitching journalists who worked for professional media organizations. Now, PR professionals are trying to figure out how to build relationships with members of actual publics, rather than solely with other paid professionals who see coordinating with corporate communicators as part of their day jobs.

PR 8
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Top 10 Sustainable Business Stories of 2012

Harvard Business Review

Over one-third of the world's largest companies surveyed by the Carbon Disclosure Project are already seeing the impacts of climate change on their business. Five Questions For 2013. This is the focus of my next project.). on to 2013. Data gets bigger and faster: PepsiCo and Columbia speed up lifecycle assessments.