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Build Your Brand by Promoting Yourself

Women on Business

Here are some tips you can use to promote yourself and grow your brand in 2013: Write. Press Releases. Women On Business lets you publish press releases so that other people can hear about news within your organization. You can also submit free press releases at sites like PRWeb.com.

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Smart Marketing for Small Businesses

Strategy Driven

So develop a spreadsheet of all of your industry trade publications and identify press contacts who cover topics related to your business. Seek to send out a press release once a month (as a long term goal). Post your social media links, speaking dates, press releases, brochures, and articles. All rights reserved.

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The Continuum and the Marketplace

Strategy Driven

With the right focus, meeting unmet emotional needs can be much more than a token statement issued in press releases. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. The Needs Continuum can only be put into action when matched with a psychological perspective that helps businesses identify consumers’ unmet needs.

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Do Regulators Go Easier on Socially Responsible Firms?

Harvard Business Review

Hong and Liskovich looked at violations of the Foreign Corrupt Practices Act (FPCA) from 1990 to 2013, as well as the fines that were levied. The authors even used text mining to demonstrate that regulators’ press releases used more positive language when describing the fines for socially responsible firms.

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Work Smarter with Evernote in 2013

Harvard Business Review

2012 can be the last year you forget if you make 2013 the year you commit to using a digital notebook like Evernote. My short ebook, Work Smarter with Evernote , which Harvard Business Review Press released today, can show you how. What would it mean to work smarter with Evernote in 2013?

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The Art of Strategy Is About Knowing When to Say No

Harvard Business Review

Looking to expand our reach and impact, I was quick to say “yes” to a Twitter grader … and to a Foursquare grader (yes, that was hot at the time)… and to a press release grader. And in the spring of 2013, we opened our European headquarters in Dublin.

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Get Your Pitch Noticed by a Major Publisher

Harvard Business Review

The Pew Research Center’s 2014 State of News Media report found that in 2013, 82% of Americans said they got news on a desktop or laptop, with 35% reporting that they received news in this way “frequently.” Those that fell under 5% each included press releases, interactive projects (iframes), quizzes, widgets, flipbooks, and badges.