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Smart Marketing for Small Businesses

Strategy Driven

Below are seven key success areas to help you begin to think about a marketing plan for your small business: 1. So develop a spreadsheet of all of your industry trade publications and identify press contacts who cover topics related to your business. Seek to send out a press release once a month (as a long term goal).

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The Continuum and the Marketplace

Strategy Driven

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. With the right focus, meeting unmet emotional needs can be much more than a token statement issued in press releases. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

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Most Desired Trait by Companies Seeking Senior Executives

Great Leadership By Dan

I don''t often publish press releases, but this one from executive search firm IIC caught my attention and I thought it was worth sharing. But once there, a leader''s success is more about inspiring and motivating others to perform, rather than what he or she does individually.

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A Couple Reasons to Smile About

Women on Business

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013. The Social Security tax holiday is designed to leave more money in our paychecks.