The Horizons Tracker

MARCH 14, 2023

in 2013, compared to 2.5% ” Effective communication Research from the EU’s OpenUP project highlights the crucial role effective communication of science and innovation plays in helping spread it more widely across society. technologies.”

Innovation 126

Innovation Technology Audience Early Adopters 126

Harvard Business Review

APRIL 3, 2015

Most brands are playing catch-up : in 2013 only 30% of brands had a dedicated customer service handle on Twitter, and only 10% of those brands with customer service handles reply to more than 70% of their mentions. Public relations aside, why wouldn’t an organization take advantage of the world’s greatest free focus group?

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

OCTOBER 14, 2014

Today, editorial voices are outnumbered by public relations professionals by almost 5:1 – something most publishers lament. The problem with this plague of pitches is that publishers have had enough, and they’re beginning to implement strict spam filters to keep public relations pitches out of their inboxes.

Public Relations 17

Public Relations Press Release Content Survey 17

Harvard Business Review

JUNE 10, 2014

Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. As Emily Yellin describes in her book Your Call Is (Not That) Important to Us , “public relations” was the phrase initially used to describe customer service.

PR 8

PR Public Relations Conflict of Interest Ethics 8