leaderCommunicator

FEBRUARY 24, 2015

times as likely to significantly outperform their peers but only one in four change projects are successful in the long run. 1 2013-2014 Towers Watson Change and Communication ROI Study Report. Use this tip sheet to help you get there and keep everyone up to date on your company’s changes. Tip Sheet'

Tips 60

Tips ROI Long-term Download 60

Harvard Business Review

FEBRUARY 24, 2014

For instance, a 2013 Gartner survey found that 64% of enterprises were deploying or planning big data projects, up from 58% the year before. Is big data just another IT project that can be run by a unit head? And what’s the ROI going to be, anyway? They think about big data’s ROI in holistic ways. Technology'

ROI 9

ROI Maturity How To CRM 9

Harvard Business Review

MARCH 11, 2014

As he put it, “If you only want me to make decisions that have a clear ROI, then you should get out of the stock.” ” Cook’s gut reaction to defend actions that don’t have a clear ROI is admirable — and he has the legal right to make strategic decisions and investments, as does every CEO.

CEO 8

CEO ROI Environment Hedge 8

Harvard Business Review

JANUARY 9, 2014

But what if these social media projects were only scratching the surface of social media’s business value? In 2013, there was already executive commitment and discussion around turning internal social media projects into strategic imperatives owned by lines of business.

Media 12

Media ROI Corporate Accountability Guidelines 12

Harvard Business Review

JUNE 25, 2013

subscribers in the first quarter of 2013, a 7% increase over the previous quarter. Specifically, our study found that the companies estimating the greatest returns last year on Big Data outspent those with much smaller ROI by a factor of more than three — a median spend of $24 million vs. $7 million.

ROI 8

ROI Company Learning Curve Retail 8

Harvard Business Review

DECEMBER 20, 2012

The Silver Bullet Fix (Project Syndicate). “No Five Trends to Ignore in 2013 (Inc.). The secret to the campaign’s staying power, suggests Ogilvy and Mather Japan’s executive director, Yasuyuki Katagi, is that, year after year, the message is always the same: “At Christmas you eat — chicken.”. TIME-SINK CITY. Big Data is a fad.

Power 8

Power ROI Magazine Metrics 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). The opportunity is enormous. And let’s hope it generates demand.’”

CFO 8

CFO Short-term Long-term Benchmarking 8