2013 Project Self-aware Technology 
Harvard Business Review
JUNE 13, 2013
Perhaps drawing on a national affinity for design, Italcementi has rediscovered cement as the raw material of architectural beauty, transforming a drab, gray powder into a technologically advanced and aesthetically sophisticated building material. Behind each partnership with an archistar, there is always a commissioned landmark project.
Harvard Business Review
AUGUST 28, 2014
Some old technologies, after being rendered obsolete by better and cheaper alternatives (indeed even after whole industries based on them have been decimated), manage to “re-emerge” to the point that they sustain healthy businesses. No doubt you are aware of the explosion of the market – some call it a movement – in handcrafted products.
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