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5 Must-Read Books For Business Leaders For Summer 2013

Eric Jacobson

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication -- and lot''s more. Author Bill McBean has spent nearly 40 years as a successful business owner.

Books 56
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17-Point Program to Have the Best Year of Your Life

Rajesh Setty

2013 is days away. Pursue true capacity expansion projects even at a loss: I recently got into a project that will be considered a loss-making project by any standards. But the 30+ people I met through the course of the project inspired and expanded my capacity so much that I more than made up for the financial loss.

Stress 75
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What The Boss Can Teach Us About Life, Harmony & Impact

Mills Scofield

A great storyteller must be a great listener. In 1991 he founded both the Wharton Leadership Program – initiating the required MBA and Undergraduate leadership courses – and the Wharton Work/Life Integration Project. In 2013 he published Baby Bust: New Choices for Men and Women in Work and Family (Wharton Digital Press).

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Why Marketing Analytics Hasn’t Lived Up to Its Promise

Harvard Business Review

The science of storytelling and brand performance. Sadly, the overall rating on a seven-point scale, where 1 is “does not have the right talent” and 7 is “has the right talent,” has not changed between the first time the question was asked in 2013 (Mean 3.4, Insight Center. Data-Driven Marketing.