The F-35 and the Tradeoff Fallacy

Harvard Business Review

Most predictably, cost overruns; this is, after all, a government project. The US military's F-35 Lightning II was going to change everything.

Why Those Guys Won the Economics Nobels

Harvard Business Review

And that’s what these guys [the 2013 Nobel winners] did. It feels like it’s got a little bit of Kahneman and Tversky in it. So in that framework what do is you calculate the beta of your firm or your project with two components of the market return, and one of them is the one that you really worry about. When the Riksbank Prizes in Economic Sciences (a.k.a. the economics Nobels) were announced last fall , the news was greeted with some confusion and amusement.