Why Those Guys Won the Economics Nobels
Harvard Business Review
APRIL 2, 2014
And that’s what these guys [the 2013 Nobel winners] did. It feels like it’s got a little bit of Kahneman and Tversky in it. So in that framework what do is you calculate the beta of your firm or your project with two components of the market return, and one of them is the one that you really worry about.
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