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How GE Applies Lean Startup Practices

Harvard Business Review

In January 2013, Chip Blankenship, CEO of GE Appliances issued a challenge to the newly formed team: “You’re going to change every part the customer sees. In January 2013 the team came out with a “minimum viable product.” Todd Waterman, GE’s corporate Lean leader, is leveraging GE Appliance’s insights with other GE units.

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