Women on Business

JANUARY 9, 2013

Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT. If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story.

Brand 244

Brand Advertorial Storytelling Media 244

Steve Farber

DECEMBER 19, 2016

She built a public relations company from scratch in the northwest corner of Arkansas beginning in 1995 and sold it in 2012 to a Dentsu Inc. She’s still the CEO of Mitchell Communications, but also now the CEO of the global Dentsu Aegis Public Relations Network. And it paid off. Find Your Role in the Pack.

Public Relations 40

Public Relations Stress CEO Learning-by-Doing 40

Steve Farber

DECEMBER 19, 2016

She built a public relations company from scratch in the northwest corner of Arkansas beginning in 1995 and sold it in 2012 to a Dentsu Inc. She’s still the CEO of Mitchell Communications, but also now the CEO of the global Dentsu Aegis Public Relations Network. And it paid off. Find Your Role in the Pack.

Public Relations 40

Public Relations Stress CEO Learning-by-Doing 40

Harvard Business Review

MAY 15, 2017

For example, in 2013, the average age of an MRI scanner in the U.S. In 2013, Executive Order 13961 established a series of Information Sharing and Analysis Organizations and Centers to encourage the formation of voluntary communities that can securely share information across a region or industry in response to emerging threats.

System 8

System CIO Health Care Guidelines 8

Harvard Business Review

APRIL 19, 2016

Since 2013 the number of customers who expect a response through social media has doubled, according to research from Sprout Social , yet seven out of eight messages to companies go unanswered for 72 hours. Identify policies and software systems needed for implementation. Organize departmental responsibilities in the social care team.

Media 8

Media Marketing Software Human Resources 8

Harvard Business Review

APRIL 3, 2015

Most brands are playing catch-up : in 2013 only 30% of brands had a dedicated customer service handle on Twitter, and only 10% of those brands with customer service handles reply to more than 70% of their mentions. Public relations aside, why wouldn’t an organization take advantage of the world’s greatest free focus group?

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

JULY 30, 2015

This continues a trend The Association of National Advertisers first reported in 2013. A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year.

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

OCTOBER 13, 2014

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. This is even more true in the public relations sphere. chain restaurant industry.

Business Model 9

Business Model Hotels Venture Capitalist Transportation 9

Harvard Business Review

OCTOBER 14, 2014

Today, editorial voices are outnumbered by public relations professionals by almost 5:1 – something most publishers lament. The problem with this plague of pitches is that publishers have had enough, and they’re beginning to implement strict spam filters to keep public relations pitches out of their inboxes.

Public Relations 17

Public Relations Press Release Content Survey 17

Harvard Business Review

JANUARY 25, 2016

The first, from 2013, is a classic, masculine vocabulary of rational, humanless machinery, steely-edged and high-performing. So it makes sense that a few companies have moved to consciously shift their cultures, assumptions, and messaging to become more balanced — and hence, have twice the reach they did before.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Women on Business

JANUARY 11, 2011

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013. The Social Security tax holiday is designed to leave more money in our paychecks.

Press Release 178

Press Release Discount Insurance PR 178

Harvard Business Review

JUNE 10, 2014

Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. As Emily Yellin describes in her book Your Call Is (Not That) Important to Us , “public relations” was the phrase initially used to describe customer service.

PR 8

PR Public Relations Conflict of Interest Ethics 8