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The “Four P’s” of Marketing a Law Firm Online

Strategy Driven

Frank at Sagapixel told me about a conversation he had with Eric Diaz, a prominent real estate attorney in Philadelphia. There is software that automates this process so that it is hands-off for you. The upshot is, it will be difficult and expensive to penetrate a market with a dominant player. Can You Create a Niche?

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Don't Abandon Crowdfunding -- Manage It

Harvard Business Review

will not be legalized until 2013). The kinds of start-ups that can most quickly and efficiently attract these funds (and garner the most money per campaign) are, the report goes on to specify, those that offer digital goods like software applications, games, films, and literature.

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How Singapore Became an Entrepreneurial Hub

Harvard Business Review

Today, there’s an investment seemingly every week; venture-capital investment in the tech sector increased from less than $30 million in 2011 to more than $1 billion in 2013. The company’s software-as-a-service offering, called ReferralCandy, helps small businesses organize customer referral campaigns.