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Three Ways to Say No to a Reference Request

Harvard Business Review

Christopher, a seasoned real estate executive, left his job in early 2013 to move to a competitor’s firm. It’s tactical: how do you actually say no when you’re put on the spot? Less than three months later, he received a call from his former boss Theo — in search of a reference letter himself. So take the high road.

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Know When to Kill Your Brand

Harvard Business Review

Others may simply see no alternative to trying to keep the brand going at any cost, even if that means aggressive discounting, cheap licensing, or other tactics that erode long-term brand value. There may have been another business that they could have started, utilizing the company’s assets (real estate, technology, staff, etc.)

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The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 2 of 4

Strategy Driven

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Real estate consultants are not business strategists, but the retail system gives them the say-so in establishing community presence. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. by Hank Moore. Consider leaving a comment!

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