The Rise of Virtual Brick-and-Mortars
Harvard Business Review
MAY 22, 2013
The strategy is a striking success. The firm claims that 2,000 are already planned to open in 2013. The more compelling and unique — think REI with its climbing walls — the better. Ocado''s first actual store , in a London mall, was a hit. Nearly one in four orders at Ocado is now placed using mobile devices.
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