How GE Applies Lean Startup Practices
Harvard Business Review
APRIL 23, 2014
It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. In January 2013, Chip Blankenship, CEO of GE Appliances issued a challenge to the newly formed team: “You’re going to change every part the customer sees. In January 2013 the team came out with a “minimum viable product.” At the end of January 2013, they went to the factory to explain what they were trying to do, and their suppliers were in the room. We are all lean now — or soon will be.