Strategy Driven

JUNE 24, 2013

The key word to understanding and implementing business social media actions that lead to attraction and connection success is VALUE. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Measuring the ROI of social media? Value in the messages you tweet, post, and share. SCENARIO: I tweet to my 65,000+ followers.

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Media Seminar Follow-up Customer Loyalty 70

Strategy Driven

JUNE 17, 2013

Long before social media, or as I prefer to refer to it business social media, my marketing mantra was the hallmark of my sales success. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Relate Articles: Measuring the ROI of social media? It was hard to create attraction (leads and sales) if you weren’t in print.

Media 50

Media How To Brand Customer Loyalty 50

Strategy Driven

JULY 1, 2013

The key word to understanding and implementing business social media actions that lead to attraction and connection success is VALUE. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Measuring the ROI of social media? Value in the messages you tweet, post, and share. SCENARIO: I tweet to my 65,000+ followers.

Media 50

Media Seminar Follow-up Customer Loyalty 50

Harvard Business Review

MARCH 11, 2014

As he put it, “If you only want me to make decisions that have a clear ROI, then you should get out of the stock.” ” Cook’s gut reaction to defend actions that don’t have a clear ROI is admirable — and he has the legal right to make strategic decisions and investments, as does every CEO.

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CEO ROI Environment Hedge 8

Harvard Business Review

JUNE 25, 2013

subscribers in the first quarter of 2013, a 7% increase over the previous quarter. Specifically, our study found that the companies estimating the greatest returns last year on Big Data outspent those with much smaller ROI by a factor of more than three — a median spend of $24 million vs. $7 million.

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ROI Company Learning Curve Retail 8

Harvard Business Review

SEPTEMBER 11, 2013

Despite the popularity of apps, however, most mobile ad dollars go to search, which is better at targeting users and tracking ROI. Without any way to credit mobile''s influence on purchases, it''s impossible to determine the ROI on mobile ads. Why the discrepancy? There are a few reasons: Limited targeting capabilities.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

Despite the popularity of apps, however, most mobile ad dollars go to search, which is better at targeting users and tracking ROI. Without any way to credit mobile’s influence on purchases, it’s impossible to determine the ROI on mobile ads. Why the discrepancy? There are a few reasons: Limited targeting capabilities.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

AUGUST 28, 2017

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Successful AI adopters have strong executive leadership support for the new technology.

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Survey Execution First-mover Advantage Technology 11

Harvard Business Review

MARCH 6, 2013

Even more challenging, especially for the ROI-driven marketer, is deploying a mobile strategy that moves the needle for the business in the near-term, but also anticipates the future. But all is not lost: research shows that connecting second-screen extensions to TV spend can actually multiply its ROI. At my company, Mondel?z

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

JULY 15, 2015

Similarly, the percentage of people who have used Twitter for customer service leapt nearly 70%, from 22 to 37% from 2013-14. So how can companies increase their ROI of social media customer service? The most successful social media interactions are personal, genuine, and relevant. in the past two years.

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CRM Company Airlines Guidelines 8

Harvard Business Review

APRIL 15, 2013

Nevertheless, analog spending still rules, as confirmed by Gartner''s 2013 digital marketing spending report. ROI is often ambiguous and anecdotal, which can relieve the CMO of true accountability. Digital marketing provides targeted reach and measurable impact. Shouldn''t CMOs and all marketers be shocked by this? The Digital CMO.

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CIO Marketing CRM Information Technology 8

Harvard Business Review

OCTOBER 15, 2015

Since 2013, we have tapped our front lines – our 1,500 physicians and thousands more nurses, PA’s, pharmacists and other clinicians – for ways to improve care and reduce costs, using an innovation incubator model that adapts venture capital investment approaches to find and scale the best ideas.

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Health Care Innovation Proposal Incubator 8

Harvard Business Review

JUNE 9, 2015

My own thinking about the power of buyable pins has been shaped both by research on how social networks drive purchasing (as featured in these pages in 2012 and 2013 ), and by my experiences as a compulsive online shopper. Interestingly, that “elsewhere” is as likely to be offline as online.

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Retail ROI Discount Fashion 8