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The Economics of Charity Telemarketing

Harvard Business Review

Nobody seems to like charity telemarketers. I have heard this statement so many times I can only assume it comes pre-recorded in the human frontal cortex at birth: “Charity telemarketers pocket 95% of every dollar you give. The telemarketer just got paid $25 for making 100 calls. I just hang up on them.”

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Morning Advantage: The FTC Needs You to Stop the Bots

Harvard Business Review

The Federal Trade Commission is offering $50,000 cash to anyone who can come up with a way to eliminate telemarketing robocalls. While the FTC outlawed commercial telemarketing in 2009, the legislation hasn’t put an end to the continued barrage of pre-recorded messages interrupting people’s dinners across the U.S.

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The Twelve Sales Metrics that Matter Most

Harvard Business Review

Trends for 2013 and 2014 projected annual revenue attributed to field sales as opposed to inside sales varied by industry. For example, twenty-eight percent of software companies will derive more than ninety-percent of their revenues from field sales in 2013 and this number is expected to decrease to zero in 2015. Inside Sales Roles.

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