When It Comes to Content Strategy, Spreadable Is the New Sticky
First Friday Book Synopsis
FEBRUARY 22, 2013
The author of Spreadable Media, discusses why content strategies that focus on keeping conversations artificially contained are outmoded. Here is a brief excerpt from an article written by Sam Ford for Fast Company magazine. To read the complete article, check out others, and obtain subscription information, please click here. Image: Flickr user Doug Wheller * [.]. Bob's blog entries Abigail De Kosnik C.