Strategy Driven

MAY 12, 2014

Maybe that’s why Hill’s Think and Grow Rich and Carnegie’s How to Win Friends & Influence People have been on bestseller lists for 70 years. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. Pretty cool, eh? These books aren’t 70 years old, rather they were 70 years ahead of their time. With one sentence of immortal wisdom.

Customer Loyalty 52

Customer Loyalty Competitive Advantage Books Seminar 52

Harvard Business Review

JULY 15, 2014

The math behind CLV is not something you can do on a cocktail napkin, but the interactive illustration below can calculate it for you — and help you understand how the various elements of the calculation influence the final number. This post adapted and reprinted material from Core Reading: Customer Management, HBP.

Discount 10

Discount Direct Marketing Present Value Customer Loyalty 10

Harvard Business Review

APRIL 3, 2015

But a recent experience made me question some of my assumptions about consumers, “influencers,” and the companies who can make a difference. This all happened back in early December 2014. The truth is, I assumed the scale of the response on social media plus my customer loyalty merited a response from the airlines.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

OCTOBER 21, 2016

By the end of 2014, they had improved fuel efficiency approximately 87% compared to the 2005 baseline. Building Customer Loyalty. When firms fail to establish good relationships with their stakeholders, it can lead to increased conflict and reduced stakeholder cooperation. ” Improving risk management. Some 62.4%

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8