Harvard Business Review

NOVEMBER 20, 2018

In 2015, a sales rep earned commission on everything they closed. If you’re B2B, the train is parked in the station, but it’s leaving soon. .” Neither of those things worked. What worked was getting the whole organization behind it — especially Sales and Marketing. Take our commission plan, for example.

B2C 14

B2C Energy Marketing Efficiency 14

Harvard Business Review

JULY 19, 2017

In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. They are also now available at a fraction of the cost compared to even five years ago.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

MAY 30, 2016

percent between the first quarter of 2015 and the first quarter of 2016. percent of retail sales shifted from offline to online between the beginning of 2015 and 2016. Brick and mortar stores seem to be going the way of the yellow pages. Sure enough, the Census Bureau just released data showing that online retail sales surged 15.2

Retail 8

Retail Real Estate B2B CFO 8

Harvard Business Review

AUGUST 5, 2015

So far, 2015 has produced 30 unicorns. In combination with its proprietary B2B software, this team plays a critical role in delivering inDinero’s suite of accounting, payroll, and tax preparation services. But as start-ups mature, the grow-at-all-cost narrative will be replaced by a flight to capital efficiency and profitability.

Outsourcing 8

Outsourcing Technology B2B GDP 8

Harvard Business Review

AUGUST 4, 2017

She returned in 2015. She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. After working at the Bateman Group, the San Francisco–based PR agency for three years, Amy Ziari left the company because she got the “startup bug” and wanted professional experiences beyond PR.

Company 13

Company PR Learning-by-Doing Maturity 13

Harvard Business Review

SEPTEMBER 19, 2016

of those in these markets said that currency volatility posed the greatest material risk to their pricing strategy during 2014 and 2015. For example, the Russian ruble depreciated from being 37 rubles to the dollar in September 2014, to being close to 70 rubles to the dollar in January 2015.

Price 8

Price Globalization Depreciation Marketing 8

Harvard Business Review

APRIL 16, 2015

Meerkat, which was the darling of SXSW 2015, allows people to experience anything virtually through live video streaming on their smartphones. Use visual social media to give people an inside look at a B2B company. More apps of this nature are surfacing every day. Brands must be creative and nimble in their approach.

Media 8

Media Tactics Productivity Products 8

Harvard Business Review

MARCH 14, 2016

HelloFresh has also had impressive growth rates, with revenues reaching about $300 million in 2015, a huge increase from its $3 million in 2012. Founded in 2015 and now valued more than $18 billion, it raised $3.3 A third example is Airbnb, now valued at $25.5 But is there something about these specific companies that others can learn?

Company 8

Company Succession Analysis Entrepreneur 8

Harvard Business Review

JUNE 20, 2018

About the Research These insights stem from a three-year study (2015-18) in which 102 interviews were conducted with multinational executives, startup entrepreneurs, accelerator managers, government officials and industry experts in China and India, chiefly in the cities of Bangalore, Beijing, and Shanghai.

Incubator 9

Incubator Company Policies B2C 9

Great Leadership By Dan

MAY 4, 2017

So much depends on the market the startup is in as well as the company’s focus (B2B vs. B2C), but there are still some guidelines that apply across the spectrum: 1. According to a CBInsights article from May 2015, your startup has a 1.2 Having launched 45 startups, we’re often asked what are the “best practices” in launching a company.

Succession 124

Succession PR Venture Capitalist B2C 124