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Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. 2015 – Kraft merges with Heinz. I’ve witnessed this scenario far too often. It was so easy to marvel at the intellect of those suggesting the “big picture” perspective.

Brand 100
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The Right Way to Use Analytics Isn’t for Planning

Harvard Business Review

In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. Laura Schneider for HBR. The failures continue.